As design, craftmanship and attention to detail were at the core of Rocker Lane Workshop's first collection we decided to highlight these features in the promotional material we produced for them, using semi-abstract images of the furniture to focus attention on details such as traditional joinery methods, design features and the colours and textures within the wood itself.

The resulting campaign allowed the furniture to take centre stage while conveying an air of refinement, style and consistency throughout.

Details
DL size brochure, 16 pages, print run of 100: A3 promotional posters, DL invites, full colour, both printed digitally with a run of 100: Digital invites: Product description labels: A1 show posters x 2.

Involvement
Art Direction
Photography
Design
Production
Print management

Related project
RLW Identity