Category Identity design

RLW IDENTITY

Rocker Lane Workshop

Rocker Lane Workshop work solely with reclaimed timber, producing contemporary, architect designed, hand-crafted furniture.

Their designs convey an appreciation of Swiss design and modernism. This inspired us to design a bespoke stencil logo marque based on Akzidenz Grotesque, creating a juxtaposition between Swiss, modern design synonymous with Akzidenz and the workshop/ factory aesthetic of the stencil. The stencil lines—lanes through the type—also give a nod to both the patterns in their furniture and the 'lane' aspect of their location and name.

Details
Logo design

Involvement
Design
Production

Related project
RLW Business Cards